West End Open for Business17th July 2017 / Posted by Cross River Partnership
Mayor of London, Sadiq Khan launched the ‘West End: Everyone Welcome’ campaign, which has been supported by the Heart of London Business Alliance, New West End Company, Regent Street Association, Shaftsbury plc. and The Crown Estate. This tourism campaign will raise the global profile of the West End as a world class visitor destination, re-affirming the Mayor of London’s message that #londonisopen.
The campaign includes 374 flags on show across the West End until September, a fully integrated media programme and a campaign hub on the Visit London website www.visitlondon.com/westend promoting retail, leisure and culture offerings to the international and domestic database of over 2 million.
The launch video can be found here