Primera App Launch

Regeneration specialists Primera, together with partners City of London Corporation, Aldgate Connect BID, Cheapside Business Alliance, Fleet Street Quarter and Eastern City Partnership have recently launched a new loyalty app to support businesses in the Square Mile.

The app enables anyone living or visiting the city to access offers at a range of businesses, find out about attractions and new businesses, as well as being able to sign up to events being held in the area.

The In the City app is part of a package of support designed to assist businesses that have been affected by COVID-19. It showcases the Square Mile to workers and visitors and encourages spending at participating retail, hospitality, and leisure businesses. Over 100 businesses and leisure attractions are already signed up offering discounts at stores, free drinks, or discounts on meals at a range of restaurants.

In the City can be downloaded for free here or the App Store / Google Play.