Marylebone Low Emission Neighbourhood – Anti-idling video30th November 2017 / Posted by Tom Linton-Smith
Poor air quality is one of London’s top public health issues, contributing to the premature deaths of 10,000 Londoners each year. In 2016 Westminster City Council successfully applied for funding for the Marylebone Low Emission Neighbourhood (LEN) to try to tackle the issue with a series of innovative interventions to improve air quality.
Marylebone is home to a number of hospitals, many of which operate their own fleets of ambulances and other vehicles. As people using hospitals are often more vulnerable to the effects of air pollution, it is crucial that their route in to hospital is as clean as possible. One contributor to poor air quality in urban areas is the effect of unnecessary vehicle engine idling. The Marylebone LEN is engaging with hospital fleet drivers and others fleet drivers to try to reduce the amount of engine idling.
Cross River Partnership was commissioned to produce an anti-idling video to be used for training purposes and to share online, highlighting the damaging health impact, busting the myths about vehicle engine idling and making the case for positive behaviour change.
There is also a shorter version of this video available, for a wider fleet/driver audience here: https://youtu.be/jE6ynSc2iqE
Share this video using the hashtags #DontBeIdle, #careforair and #MaryleboneLEN.