A Need to Improve Air Quality Communications in the UK
25th April 2025 / Posted by Sobastian FrazerA recent report Air Quality Information System Review Report published by Defra highlights the need to make air quality data more accessible and recognisable – especially for the communities most at risk such as families near busy roads, school children, areas facing environmental inequality, older adults and those with health conditions.
Right now, data is often too complex or inconsistent. Even tools like the Air Quality Index are underused due to poor public awareness and mixed messaging.
To close the gap, we need to communicate air quality in smarter, more human ways:
- Simplify the data
- Work with trusted local partners
- Use visuals and storytelling
- Target high-risk groups
- Empower community voices
Effective communication is the link between policy, science, and the public.
It’s time to move beyond technical reports and scattershot alerts and build a new standard for air quality communication that is inclusive, engaging, and above all—actionable.
