The West End supports London’s £22 billion visitor economy. In 200 million visits a year people spend an estimated £11 billion in its hotels, restaurants, bars and shops, which in turn support 200,000 jobs across the capital. The West End Partnership (WEP) is investing almost £500 million over the next 15 years in the West End to improve the area, encourage growth and ensure that it continues to be an exciting and modern world-class destination. The West End Partnership is formed of London Borough of Camden; Westminster City Council; Transport for London; Greater London Authority; local Business Improvement Districts, residents, business, fleet operators and more.
Cross River Partnership (CRP) is providing programme management and support to the WEP Delivery and Servicing Group which WEP has established to pull together all the current projects working to reduce negative freight impacts. Four meetings were held in 2017. CRP has developed a website (https://crossriverpartnership.org/WEPFreight/) showcasing work that members of the Delivery & Servicing Group are delivering. This tool has been developed to encourage knowledge sharing and to help identify areas which may require more support when developing a Freight & Servicing Strategy for the West End.
The development of this Strategy to 2030 will ensure that enough is being done to keep the West End moving, with goods and services coming and going efficiently.
CRP is developing the Freight & Servicing Strategy for the wider West End, and has hosted special workshops with stakeholders including Transport for London; Oxford Street Transformation project team; Westminster and Camden Councils; logistics operators; property owners; residents associations and Business Improvement Districts, to bring a wide range of views to the strategy. The strategy looks at reduction, re-timing and consolidation of freight movements, in addition to increasing ultra-low emission vehicle projects to deliver commercial, health and air quality benefits. The plan will include quick win actions, recommending improvements which would be immediately noticeable. It will also include a longer term, strategic approach to the management of deliveries and servicing in central London, linking to the new London Plan, and Mayor’s Transport Strategy. This Freight & Servicing Strategy for the West End was presented to the West End Partnership Board in June 2018 and the West End Partnership Deliveries and Servicing Group will now develop a plan for delivery of some of the priority actions.
Previous CRP work for the West End Partnership
Oxford Street West Research
As part of the wider West End Partnership Programme, Cross River Partnership was commissioned to deliver the Oxford Street West Business Engagement project, working with businesses to understand patterns of freight movement and identify improvements that will reduce traffic congestion and improve local air quality.
The main priorities of this research were:
The CRP Deliver London Team completed observation studies across the area and produced a report which provided an insight into key trends occurring across the Oxford Street West district. In particular, the research demonstrated that all Study Areas in the district are experiencing a high volume of deliveries with a bias towards morning deliveries, causing traffic congestion in the morning traffic peak. Freight movements have changed with online shopping, particularly with consumers wanting items on immediate turnaround adding to congestion. The narrow streetscapes and competition for kerb space causes further issues with OSW, particularly when considered in conjunction with the impact of a number of construction sites throughout the district. The report went on to recommend policy, engagement, streetscape and technological opportunities to address some of the issues.
Delivery and Servicing Plans
Cross River Partnership is working with Westminster City Council and local businesses to reduce the impact of freight through undertaking Delivery Servicing Plans in the Oxford Street West area, which has a particularly high concentration of air pollution. Participating businesses received a review of the delivery of goods and services to their premises and are presented with solutions to help them reduce costs, become more efficient and improve the local area.
To find out more information about CRP’s work for the West End Partnership, please contact Deliver London Programme Manager Vicky Keeble.
Air Quality Project Manager
Deliver London Project Manager